Quiénes somos

ARCHETONIC is a Mexico City based study with more than 30 years of practice in architecture projection.

All our projects have the base commitment to improve the environment, paying special attention to design methodology, materials and local processes.

We design spaces with a systemic methodology: self-sufficient and sensitive to the context, with spatial quality and economic responsibility, always keeping in mind that architecture is to inhabit, serve and coexist in society.

Deciphering the formal limitations of design has led us to generate opportunities to experiment and achieve unique spaces; thanks to a wide knowledge of operation we achieve optimal functionality in our projects.

We approach challenges of any scale, gender and temporality; taking care of even the smallest detail, from its conception to its execution.

Our team is guided by instinct mixing experience with young talent. To date we have more tan 120 built projects (residential, commercial, tourist, offices, interior and cultural) that are backed by national and international awards and recognitions.


He studied architecture in “Universidad Anáhuac” (Mexico City 1996)

He founded ARCHETONIC in 1991 and since then, has designed, developed and built more than 80 projects in the areas of housing, commerce, tourism and offices.

His firm has an ample experience in master planning design, real estate development and architectural design, interior design and construction.

His work has received varying awards from which stand out: 1stplace in the hotel “Marquis Los Cabos” competition, 1stplace in “Premio Obras Cemex” in the category of Construction of Housing Compound for 2 consecutive years, award for Work of the year in the category of Multifamily Residential Compound by magazine “Obras”, nominated 2 consecutive years in the World Architectural Festival (WAF)and multiple awards for the construction and design of the hotel “Marquis Los Cabos”

A big part of this solid professional trajectory was published and distributed by editorial Arquine in the book “Archetonic / Jacobo Micha Mizrahi” showing the first 10 years of architectural production by his frim. His work has been published in many specialized medias, both national and international, and he has been invited as a speaker in multiple Mexican universities.


He studied architecture in “Universidad Iberoamericana” (México City 2012)

As part of his studies,he had the opportunity to study abroad in Sydney, Australia at UNSW where he took part in Glenn Murcutt’s (Pritzker 2002) workshop.

He embraced the Australians and Glen’s ideology of sensitivity for the site and context by learning to tie his architectural proposals to the environment and site.

He collaborated with “Asociación Gilberto” in conceptualizing social housing models that could be reproduced in México’s social, rural and urban reality with a defined budget.

The resulting proposal contemplates spatial and functional quality within a serial reproduction model that has a responsible urban print.

He went through a careful selection process to attend the last workshop of the degree under the tutelage of architects Benjamin Romano (LB&R) and Diego Ricalde (MMX) who impart the course Cátedra Blanca supported by Cemex. The resulting project had a great degree of technical details, thanks to the support of involved specialists, as well as a very responsible urban intervention criteria.

He joined ARCHETONIC in 2011 where he has found a very valuable and committed team from which he learns and contributes to everyday.

Today he serves as Project Coordinator where he is involved in the design of projects of different scales and programs since the establishment of the architectural concept, being mindful of its premises when developing it further into detail all the way to it’s finalization.

He is studying for a master’s degree in design studies (MED) at CENTRO university, which contributes to his formation as an architect by making him capable of establishing complex and effective links between ideas, understand the tendencies and processes in business and cultural innovation, apply creativity in the processes of teaching-learning and the strategic design in public and private environments.


Aida Serrato Ruiz

Alan Micha Balas

Alan Ivan Pacheco Garibay

Alfredo Muñoz Jiménez

Anaid Cruz Mendoza

Angelica Morales Sánchez

Armando Dosal Ayala

Azucena Silva Hernández

Brenda Sánchez Trejo

Betzabé Zavala Camacho

Clara Micha Balas

Daniel Micha Balas

David Sotomayor Martínez

David González Vargas

Desirée Gómez Cordóva

Edson Rodríguez Pacheco

Eduardo Brito Flores

Elihú Vázquez Tinajero Torres

Elizabeth Rivas Pascual

Elizabeth Silva Sánchez

Ernesto Rosell Zanotelli

Gerardo Fonseca Cortes

Ghandi Palomec Toledo

Guadalupe Jiménez Sevilla

Irene Pillado Contreras

Jacobo Micha Mizrahi

Jaime Micha Balas

Jessica Steiner Durán

Mirel López Huitrón

Jorge Pineda Flores

Antonio Chong Álvarez

Gerardo Salazar Vargas

Juan Carlos Rodríguez Díaz

Leonardo Trejo Trejo

Rubén Velázquez Martínez

Eduardo López Santiz

Alberto Morelos Rodríguez

Guadalupe Ibañez Mozon

Maribel Cazares Robles

Mauricio Bonilla Núñez

Mauricio Campos Martínez

Mauricio Sánchez Valdovinos

Miguel Ángel Matus Herrejón

Moises Shiver Smeke

Patricio Medrano Barrena

Rodolfo Romero Chavez

Rodrigo Reta Solís

Sofia Rueda Castellanos